How to Migrate Your Patreon Buyers to Your Own Storefront in 30 Days
Leaving Patreon is easy. Bringing your patrons with you is the hard part. Half of them will follow if you handle the move right; ten percent will follow if you handle it wrong.
The difference is the plan. This post walks you through the exact 30-day playbook — what to do on day 1, day 14, and day 31 — with email templates and a countdown structure that’s worked for the creators who’ve made this move successfully.
Why 30 days
Not 7. Not immediately. Thirty days.
Two reasons:
Your patrons need a runway. They’ve been auto-billed monthly for months or years. Some of them barely remember they’re subscribed. Yanking Patreon off in 48 hours means the ones who forgot they were paying you see a canceled subscription email and think “oh well,” not “oh no, where did they go.”
You need overlap. Running both platforms for 30 days lets you compare who converts, iron out storefront bugs, and avoid the panic of “what if I move everyone before my storefront works right.” The overlap month is insurance.
Days 1–3: Export first, announce second
Before you post anything anywhere, download your patron list.
Patreon lets you export a CSV of your patrons with their email addresses, tier level, join date, and last-payment date. Do it in your account settings under Manage → Export → Patrons. Save the file somewhere you’ll find it in 30 days.
Why first, before the announcement: if patrons churn as soon as you announce, your export captures them at their highest count. If you announce first and export a week later, the CSV has fewer names on it.
What to do with the export: import the emails into whatever email tool your storefront uses. On ChikiPay, this is a one-click CSV upload to the mailing list associated with your creator profile. On other platforms it varies, but every one has an import path.
Days 4–14: One honest email, one time
Now the announcement. One email. Not a campaign, not a drip, not a Twitter thread. One clean email.
The template:
Subject: A change I need to tell you about
Hey [first name],
I’ve been on Patreon for [X years] and it’s genuinely helped me build what I’ve built. But I’m moving my content over to [your platform] starting [date].
Here’s why in one paragraph: [your honest reason — fees, policy, ownership, whatever it actually is].
Your subscription on Patreon will keep working through [date 30 days from now]. On [your platform], you can pick up at the same tier and price you’re paying now: [link].
One thing I want to make clear: your subscription on Patreon and your subscription on [your platform] don’t overlap in cost. Cancel Patreon whenever you’re ready to switch. I’ll keep both running for 30 days so you can move at your own pace.
Thanks for being here through all of it.
— [your name]
Why this format works:
- One reason, honestly stated. Not a manifesto.
- Same tier, same price. No “opportunity to upgrade.”
- Explicit permission to cancel Patreon and switch. Removes the “am I supposed to keep paying both?” confusion that kills migrations.
- No hard push. The reader picks the pace.
What NOT to include:
- A guilt trip about the platform “not caring about creators.”
- A referral code, promo, or upgrade nudge.
- A promise to “make it even better on the new platform.” You don’t know that yet. Overpromising loses trust.
Days 15–30: Rebuild in one place
Once the announcement is out, your job is boring. Answer the questions that come back. Fix the storefront bugs your first migrants find (there will be some). Post the same content in both places for two weeks so nobody feels punished for switching early OR staying late.
Do:
- Answer every reply personally. This is when the loyalty gets earned or lost.
- Post any drops in both places until day 30.
- Track which patrons convert, so you know your migration rate.
Don’t:
- Ask anyone why they haven’t switched yet. Pressure kills the migration.
- Reduce Patreon content quality to push them off. That’s obvious and it kills goodwill.
- Send a second announcement email. Once is once.
Day 31: Kill Patreon
On day 31, disable your Patreon.
Not on day 25. Not on day 35. Day 31, so that the first-day announcement’s math is consistent with reality.
How to disable: put the account in “paused” mode. New charges stop. Existing patrons stop being billed. Your posts stay accessible for a few days for grace, then get archived.
What to say publicly: nothing. You said your piece on day 4. The action speaks now.
The math: what to expect
Realistic conversion rates for a Patreon migration handled well:
- ~40–50% of active patrons convert to your new platform.
- ~15% cancel Patreon but never migrate. They were on autopay and forgot; the announcement gave them permission to leave.
- ~35–45% stay on Patreon during the overlap and cancel silently around day 30.
The 40–50% conversion is the win. It sounds low if you were expecting 90%, but every creator who’s made this move honestly reports numbers in this range. The other half were passive subscribers — they weren’t actively engaging on Patreon either. Better to know now.
What happens after day 31
You’ve moved. You have your buyer list. You have the emails of the 40–50% who converted and the 15% who canceled but might come back later.
The move-adjacent work:
- Retention. Your new-storefront churn will be higher than Patreon-on-autopay for the first 3 months. Build a real reason to stay: consistent drops, tier perks, community. Patreon’s autopay was hiding a lot of “meh” retention.
- Growth. Start posting again — you paused it during the migration, and IG stops rewarding you fast. Get back to the calendar.
- Second wave. ~90 days after the migration, send a one-time “did I forget to tell you I moved?” email to the patrons who canceled but didn’t migrate. Some will still convert; you’ve lost nothing by asking.
Bottom line
30 days. One honest email. Export first, announce second, rebuild through the middle two weeks, kill Patreon on day 31.
Half your patrons come with you. That’s the win. Take it and get back to shipping.